I get these questions a lot. Here are my best answers...
What makes CASCADE's services better?
Unlike alternatives which value quantity over quality, CASCADE delivers high impact marketing assets that transform your property into an evocative photographic tour that captures hearts, creating a visual magnet that turns curiosity into action.
Though they need logic to back them up, buying decisions are based more on emotion – even with houses – and since there’s no second chance for a first impression - you want your prospective buyers to fall in love with your listing as soon as they see it online.
Moreover, with CASCADE, it isn’t just about selling your listing quickly and at full price, there is an even bigger priority: building an online presence that positions you to acquire your next listing, and the next, and the next….
Why should I pay more for better photos when cheaper photos are ‘good enough’?
Do you want your service and your listings to stand out or is blending in with your competition ‘good enough’?
Sure, you COULD spend less elsewhere, but how much are you really saving? Consider the true cost of opting for 'good enough' photos. Missing out on even one new client or having to lower your listing price after it sits on the MLS could far outweigh the initial savings.
With CASCADE, you invest in your brand, attracting more clients and potentially faster, higher-priced sales.
So, ask yourself, is spending a bit more now for a return that not only pays for itself but also elevates your service reputation truly an expense? Or is it a smart investment in a more profitable future for your business?
Can you split the session into two visits?
No problem! I can definitely do that. There's just a $50 charge to cover the additional time & travel. Let me know if that works for you!
What is the deal with ‘photo licensing’? Am I buying the photos or a license? Who owns the photographs?
Let's break down the whole "photo licensing" thing to make it super clear and easy.
When you get photos from a photographer, what's really happening is you're getting permission to use those photos for certain things, like selling a house. It's kind of like borrowing a book from a library; you get to read it, but the library still owns it.
So, when you work with me, you're getting special permission (we call it a "license") to use the photos for your real estate listings. This license is just for you and the property you're selling, and it lasts as long as you're handling the listing. This means you're not paying for the photo itself, but for the right to use it in your marketing. It’s a lot more affordable that way.
Just for comparison, licensing for real estate photos than in other industries like commercial, architectural or editorial, because, in real estate, they are used in a more limited way. They're usually just seen by folks looking for homes in a specific area, and only for a short time and the pricing takes all of that into account.
Since a real estate agent is not purchasing the photo itself but only limited usage rights, they can’t give permission to anyone else to use them, including other agents, builders, contractors, stagers, etc. They would have to get permission from the photographer themselves.
Now, if another agent does want to reuse the photos, I’ve got a handy License Transfer Program for that. Check it out below. It’s got a built-in benefit just for you!
What do I do if another agent gets the listing and wants to use the marketing assets you made for me?
I have the perfect solution for that, and it’s a win-win for everyone involved.
Here’s how my License Transfer Program works:
Step 1: When another agent contacts you simply inform them that your usage license doesn’t include them and refer them to me so they can purchase usage rights for themselves. I’ll take it from there.
Step 2: The second agent purchases usage rights for the marketing assets from me at a 20% discount from the original price. They get to use the photos at a small discount. That’s a win for them.
Step 3: But here’s the best part: the original agent (you) will receive 50% of that back as credit towards your next listing with CASCADE. You get the relief of being able to recover a sizable chunk of your marketing investment. That’s a big win for you. Just give me a heads up and I’ll make sure you get credit.
How do I schedule an appointment?
EASY:
Step 1: Call me personally. We’ll talk about your marketing needs and find a time that works best for you and your client: 509-901-5780
Step 2: I’ll create high impact, customized marketing assets for you – enhancing your listings and your personal brand.
Step 3: Enjoy watching your marketing efforts captivate more clients and make your business even more profitable.
How much advanced notice do you need to schedule my appointment?
Typically, I’ll have an opening available with 2-3 days’ notice, but occasionally I’m available sooner, so whatever your timeframe, just call me directly and I’ll do my best to meet your needs.
How long will my appointment take?
Each home has its own story to tell, and I dedicate 1 to 2 hours on site, depending on the size of the home, to ensure nothing is overlooked. For larger estates, more time is allocated to adequately showcase every significant feature.
That’s something we will look at together when you call to schedule, to ensure we can give your listing the attention it deserves.
This careful attention to detail is something that sets CASCADE’s Signature services apart from cut-rate photographers who rush through the process. It isn’t about snapping photos; it’s about crafting a narrative that adds value and appeal to your listing and your online image.
How soon will my photos be ready?
I understand how important these assets are for your marketing efforts, so I aim to deliver by the next day. This quick turnaround means you can start showcasing your property sooner, bringing you one step closer to your goals. For larger properties, we'll discuss the timeline in advance, ensuring you can plan accordingly and rest easy knowing exactly when your assets will be ready.
How do I pay and how will I receive my photos?
When you work with me, you'll get a custom virtual tour website for your property hosted on ARYEO (that's AR-ee-oh). After I finish creating your marketing assets, you can go there to preview and pay with your credit or debit card. Once paid, you can download all your marketing assets right to your computer. Plus, you can add details about your property on ARYEO and use it to host your virtual tour. You'll get two kinds of links for sharing: one 'unbranded' link that's good for the MLS, and one 'branded' link that's perfect for sharing on social media.
What if I need to cancel or reschedule?
No need to worry. I know sellers can be complicated, and there are a lot of moving pieces involved in the selling of a home. I’m on your team. Just give me as much advanced notice as you can, and I’ll work with you and your clients’ scheduling needs.
Was there another photographer in town called ‘Cascade’ something?
Good memory! And, yes, that was me also. Previously, I was part of 'Cascade ProMedia', a collective of talented photographers primarily focused on the west side of Washington state. However, in 2023, I challenged myself with a new mission as an independent photographer. This decision was driven by my desire to revolutionize and elevate the standard of real estate photography right here in the Yakima Valley. I'm thrilled to introduce you to the new and improved CASCADE experience – tailored, personal, and better than ever. You're going to love what we can achieve together!
Do I get a discount if I refer another agent to your services?
Absolutely. Just like yours, my business is built on referrals from satisfied clients.
Here's how my Referral Program works:
When you refer another agent to me who hasn't used my services before, you both receive 10% off your next service with CASCADE. Simple as that! Just tell them to use this secret code:
"Referral10%CREDITspecialDEAL12345!@#$wowhowissomethinglikethispossible!?"
Or not, there isn't really a special code - I just made that up. Just tell them to give me your name when they schedule their appointment and I'll take it from there.
